Use short, hook-first video in ads to attract attention, a clear explainer on your landing page to answer questions, and testimonials or case studies to build trust before the call. Match each video to the stage of the funnel instead of making one video do everything.
Video isn't just brand content. When it's placed deliberately, it becomes one of the strongest drivers of new inquiries.
Top Of The Funnel: Get Attention
Short ads and social clips need a strong first second, a clear problem or promise, and captions. Vertical formats usually fit best on mobile feeds. Test several hooks with the same body to see which one people respond to.
Middle Of The Funnel: Explain And Reassure
- A 60–90 second explainer near the top of the landing page.
- Short answers to common questions (price factors, process, timeline).
- A quick look at the team or the work, so people know who they'll talk to.
Bottom Of The Funnel: Build Trust
Real client testimonials and before-and-after examples help people decide. Keep them short and specific: the problem, what changed, and what it was like to work together.
After The Inquiry: Follow Up
A short welcome video in the confirmation email, or a personal video reply, makes a business feel more human and can improve show-up rates for booked calls.
How Do You Measure It?
- Track which ad or clip each lead came from.
- Compare landing page conversion with and without the explainer video.
- Watch completion rates to see where viewers drop off, and re-edit those spots.
Want Video That Brings In Leads?
We plan and produce video for every stage of your funnel, then help track what works. Book a free call and we'll talk through your project and next steps.
Frequently Asked Questions
What length should a video ad be?
Short is usually best for social ads. Lead with the hook and test different lengths for your audience.
Should a landing page have a video?
An explainer video often helps visitors understand your offer quickly. Test it to see the effect on your page.
Can you produce ads from existing footage?
Yes. Existing footage, photos and testimonials can often be edited into new ad variations.
